Seems like most of the content we view/read on the web is produced by some sort of content management system (A blog...). They have a front page, then some articles and maybe some pictures all laid out the same for each article. The monotony comes from the templated structure of these sites. What are the other options? A flickr stream with every photo grouped together? A word press front page with many little cubes of content? A hero image with articles all around it like the NY times?
When these sites are created the designer makes some screens then a developer chops them up in to templates. The data structure/display of the site is set and ready for the content editors to start publishing. Mantra: content follows the design. Granted those three roles can all belong to one person which is cool and powerful. Let's face it we need to move on to the next level.
Print magazines are a great example of how design follows the content. For a feature article the designer looks at what assets that feature has then builds a story in in-design or quark. Both of these tools allow you to float text and images without limitation any where on the page. You also have access to great fonts and the sky is the limit with in the spread of pages. This is where I want to see "blogs" go.
The upcoming Sports Illustrated, Conde Nast & Wired apps? Aha that is it! Those guys are starting to do it but with a lot of resources. I have searched and searched but have not found any real open alternatives. Better yet a alternative that harnesses today's content management systems like Drupal or Wordpress to run the site.
Video of wired app.
How do we build it?
Wedding photographers use templates to make wedding albums. Nowadays these templates have infinite possibilities layout wise but for speed they all start with templates. Some examples are full page, three up, three wide, half page, etc.... The fancy way to do this would be to use jQuery UI then have custom fields that can be assigned to regions. A less dynamic approach would be to build better static templates that allow for more layout options.
Using drupal's cck module we can get pretty close to providing a few different layouts for content. Chime in below in the comments if you have any alternative ideas. I am going to build a concept solution over the next couple of months. Stay Tuned.
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Wow, that's a raelly clever way of thinking about it!